Managing your Social Media Pages - Part 2 of 5

Creating A Plan - Part 2

Written by Wayne R Karlins President of Reed Social Media Group

If you have the time, the content, and the skill to do things right on your social media page, I believe there is an advantage to doing things yourself. What do you need to know before deciding this?

Disclaimer* - This is Part 2 of a 5 piece series on running your social media. I highly recommend reading the other blogs prior to reading this one, as we may refer back to previous information posted.


How to get started:                                                                                                                             Part 1 – Understand Your Mission                                                                                                    Part 2 - Creating a Plan                                                                                                                   Part 3 – Choose a Platform                                                                                                              Part 4 – When to Get Help                                                                                                              Part 5 - Outsourcing? How to Pick the Best Fit



Creating a Plan

  • Is this a professional or business page?
    • Professional page? - personal blogs, vlogs, pictures, and portfolio of your experience
    • Business page? - “How to” videos, relevant facts to your company or professional mission, and reviews of partners you have worked with in the past
    • Both? - you want to have a healthy diet of articles that will help you followers with tips, advice, and educational articles. It is also important to maintain posts with content your company has created (blogs, videos, images, etc)


  • How often should I post?
    • How often you post will depend on how much you have to offer, and the response you get from your followers.
    • Once you have your regular posting schedule, keep to it. Your followers will start to look for your post, so do not ignore it once you get going.
    • On the other hand, we all have seen the “over” poster... This is not recommended. I would start slowly with twice a week and move on from there as needed


Your mission


  • Having more than one source is very important in order to stay relevant
  • Check your sources and make sure the information you are spreading is not a scam or click-bait
  • Keep your posts fresh and interesting. We suggest a 70/30 mix
  • 70% will be educational, informative and promotional. 30% should be subjects that are more personal and fun. All posts should be interactive if possible



  • Never advertise on your pages, unless you are using the right channels offered by your platform. Educate yourself on the option available and proceed with caution
  • Boosting posts?? We do not recommend this! Click here to find out why!


Followers and Relationships

  • You want to build you followers and connections. You will want others to realize you're paying attention to them as individuals. For example, on Facebook or LinkedIn, you might want to “like” your friends fan pages or follow your partner’s company page or group.
  • It is important to like, comment and share posts of people and companies that follow you (try to keep it relevant to your company if you are planning on sharing a post)
  • You will want to invite people you know to your personal pages and fan page that you already know
    •  Key take away: social media sites prefer you invite people you know and will monitor this by the amount of accepted invites. If your percentage of acceptance is too low, some platforms will take action against you.
    • We suggest inviting or "friending" people at a rate of 5 a day or 30 a week maximum.


Keep an eye out for our next blog - Creating a Plan - as part of our 5 blog series for managing your social media!

Feel free to email me at  for advice on which platforms to start on and ways to choose how to handle your social media time.


 Anyone can do social media. Some of us do it right! 

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