Once You Start, Can You Ever Stop Posting?
Written by Wayne R Karlins President of Reed Social Media Group
I highly recommend that if you are not already on LinkedIn, Facebook or Google Plus, that you start a page today. If Facebook were a country on this planet, it would be the largest by population.
Most of you know how much fun social media can be, from keeping up with your family across the country, knowing when your high school and college reunions are and who will be there, to keeping up with the news. So how does all of this affect you as a business owner??
According to www.bradwatch.com
· For context, as of July 2015, total worldwide population is 7.3 billion
· The internet has 3.17 billion users
· There are 2.3 billion active social media users
· 91% of retail brands use 2 or more social media channels
· Internet users have an average of 5.54 social media accounts
· Social media users have risen by 176 million in the last year
· 1 million new active mobile social users are added every day. That's 12 each second!
Well, since you are here, we know you have been reading our blogs here and have a pretty good idea what you need to do to have a professional page and the amount of work it takes. A lot of you are doing a great job… from posting and responding regularly on your pages to utilizing and understanding the engagement tools provided to you on each page.
The problem I am still seeing though is social media burnout. You are having a hard time finding time to post, finding the motivation to answer that angry message, posting pictures regularly and updating your events. We get it, social media is not always fun! So what happens when your page starts to fall off because you have run out of time and motivation?
The biggest issue is that if you stop posting and interacting with your clients and prospective customers, they will see your page and think you have gone out of business. That, or they will think you do not care enough to keep up your appearances, and often this can lead to customer loss. Once you start you cannot ever stop posting and checking your pages. The only way to stop posting on a page would be to give your customers and clients a few months notice, that all communication will move to a different platform, along with the reason why (you can ask us how to properly do this).
Your social media pages are your current billboard, your "open" sign in the front of your store or office. They are the best networking tools you have operating 24 hours a day.
So what do you do when you burn out? It might be a good time to look into companies like Reed Social Media Group, to help manage your platforms for you. Some of our customers have us manage 1 or 2 pages at a time, while they still managed 1 or 2 themselves. This can help split up the work and provide a better ROI for each page. We help our customers to minimize their time on their social media pages, but make sure to keep it looking fully active with posts, follow up, fresh content and personalized notifications to you when you are needed. The research time alone can save you hours a week. Here at Reed Social Media Group, we fully manage each page like it was our own, spending time on your page, responding to your customers and taking care of your business to the best of our abilities. We want to continue the growth you have started, to show the face and brand you want to represent and to help you build more time into your schedule without worrying about your current social media pages.
Check out our website to learn more about how we can help you manage your pages.
Other Services: Google AdWords, Ghost blogging. Editing your blog's, writing content for your website so you keep your own SEO on the top.
Feel free to email me at firstname.lastname@example.org. We are now available for consultations.
Anyone can do social media. Some of us do it right!
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