Consider the cost of traditional advertising -- are you really getting everything you hope your hard-earned money is being spent for? How certain are you you're reaching the right people? 

Do you remember the old 'Mission Impossible' television series? After a strange voice told Jim Phelps that if he got caught, he was on his own and the message disappeared in a puff of smoke, Phelps was left to 'assemble his team' from a folder of photographs and dossiers. Contemporary employers are in a similar position -- to staff a particularly demanding project, they must assemble a specialized team from a larger group of candidates. 'Employment' may be synonymous with 'sub-contracting with another company'. Employers need up-to-date information. They need LinkedIn.

As a tool for referrals, Yelp is immensely important. Such navigation systems as Siri rely heavily on Yelp, so that when you whisper into your mobile 'Siri, find me a sports bar', Siri refers to Yelp and relays the information to you. You have the opportunity to read the reviews for yourself, and make up your own mind. What you choose to do will depend on how much credence you give the reviewer...

There are quite a few social media websites available on the Internet, which can be confusing if you're new to social media. Just as with any other group or service, each website is focused on a particular group or population. The primary function of any social media website is to exchange information, ideas, and connect with people with similar interests and skills. Even so, each website has its own unique emphasis.

One of the most reliable and efficient ways of maintaining timely mass communication is through social media websites such as LinkedIn, Facebook, and Twitter. These sites allow you to reach a large number of people with a single message, and the information you post is available almost immediately. Contrast this with the expense you would encounter developing your (company's) own website, which may be very costly and time-consuming to maintain on your own.