I have to admit I get annoyed when someone who is waiting on me at a store or restaurant, or for that matter any business, after I have said thank you for whatever it was they had done for me, says back to me "No Problem". I hear it everywhere and wonder who trains these people at this company? How does the training or HR department allow this to go on?
Most of you know how much fun social media can be, from keeping up with your family across the country, knowing when your high school and college reunions are and who will be there to keeping up with the news. So how does all of this affect you as a business owner??high school and college reunions are and who will be there to keeping up with the news. So how does all of this affect you as a business owner??
Content marketing should be about what your clients want and need. Ask yourself - How do I solve my clients and followers problems? How do I build a relationship with them and provide them value? How do I become their thought leader and trusted advisor through my content?
When managing your social media pages, it is not all about posting. Things that can make posting more important is great content and knowing your audience and company size before deciding how often you should be posting.
A follow up on our 5-blog series, and how to choose a platform.
In past blogs I have mentioned the importance of follow up when someone has wished "Happy Birthday" or "Congratulations to You"
Picking a fully engaged social media company can be a bit more complicated than some may assume. You do not want to hand your keys over to your brand new car without making sure you ask the drive the necessary questions. We have compiled a list of some key questions we believe you should ask, prior to signing any agreement.
At some point either the fun or your time will run out. At this point you may ask yourself, do I need help? For some of you, the answer will be yes.
There are well over 100 social media websites to choose from, so your plan and mission will tell you a lot about where you should be. Platforms like Facebook and Twitter are very much the social media royalty, but if you are looking for a more professional feel LinkedIn is King. Your plan and mission should help guide you where to go.
How often you post will depend on how much you have to offer, and the response you get from your followers.
If you have the time, the content, and the skill to do things right on your social media page, I believe there is an advantage to doing things yourself. What do you need to know before deciding this?
What have you been seeing lately on LinkedIn? Do you think certain subjects should be limited to LinkedIn and others to Facebook? Well this is what I think!
I am asked all the time, what will be my ROI when using social media. I have read many papers on this agreeing with some and disagreeing with other. After all the research we have done, I believe we have found the ROI button on your LinkedIn and Facebook page.
If Facebook was a country, it would be the third largest country on the planet. That would be about 1.5 billion people. So what should you do with the potential you may have on Facebook? Be Socially focused!
Like many of my clients, you may be wondering if you can remove your business account from the Yelp page. We are sorry to tell you that currently there is no way of removing your business from Yelp...
Marketing departments know how to target a customer population, they follow economic and buying trends. They're very technologically and analytically oriented. Their purpose is to get products sold and their focus is on sales and targeting. The information they receive often comes in the form of raw data, and they work with large groups of data collectors. But when it comes to social media...
Keeping up with today's social business, is not easy and takes time. You are trying to build relationships and potential followers, fans and clients. Today I am going to talk about liking, commenting and sharing other people posts. This is different than following a group or liking a fan page -- which we will talk about in another blog.
So what is Social Focus? It is working your page like a business. You need to understand and employ all of the many different ways to distinguish yourself from others, make yourself more visible, have a purpose. Marketing, building and developing connections, becoming a trusted advisor and an expert in your field -- all of these will help make your page properly reflect your professionalism.
Consider the cost of traditional advertising -- are you really getting everything you hope your hard-earned money is being spent for? How certain are you you're reaching the right people?
Do you remember the old 'Mission Impossible' television series? After a strange voice told Jim Phelps that if he got caught, he was on his own and the message disappeared in a puff of smoke, Phelps was left to 'assemble his team' from a folder of photographs and dossiers. Contemporary employers are in a similar position -- to staff a particularly demanding project, they must assemble a specialized team from a larger group of candidates. 'Employment' may be synonymous with 'sub-contracting with another company'. Employers need up-to-date information. They need LinkedIn.