Learn to virtually network on LinkedIn
Boosting or sponsoring a post on social media can provide several benefits to your social media posts. Here are some ways how boosting or sponsoring a post can help:
Boosting or sponsoring a post on social media can provide several benefits to your social media posts. Here are some ways how boosting or sponsoring a post can help:
1. Increased Reach: Boosting or sponsoring a post allows you to expand the reach of your content beyond your existing followers. By investing in promotion, your post can be shown to a wider audience, including people who may not already be following your account. This increased reach helps you to get your message in front of more people and potentially attract new followers or customers.
2. Targeted Audience: Some social media platforms provide sophisticated targeting options for sponsored posts. You can specify the demographics, interests, behaviors, or locations of the audience you want to reach. This level of targeting ensures that your post reaches the right people who are more likely to be interested in your content, resulting in higher engagement rates and better conversion opportunities.
3. Enhanced Engagement: Boosted posts often receive better engagement compared to organic posts. When your post is seen by a larger audience, it increases the likelihood of likes, comments, shares, and clicks on your content. This engagement not only helps your post gain more visibility within the platform's algorithm but also encourages other users to engage with your brand, leading to increased brand awareness and social proof.
4. Promoting Events or Campaigns: Boosting a post can be particularly effective when you're promoting a specific event, sale, or campaign. By targeting the relevant audience and increasing the post's visibility, you can generate more interest, drive event registrations, increase foot traffic to physical stores, or encourage participation in your campaigns.
5. A-B Testing and Insights: Boosting posts allows you to experiment with different variations of your content. You can create multiple versions of the same post with different images, captions, or calls to action and test which one performs better. This helps you understand your audience's preferences, optimize your content strategy, and make data-driven decisions for future posts.
6. Quick Results: While organic reach on social media can be limited, boosting a post provides a quicker way to achieve your goals. Instead of relying solely on the slow organic growth of your account, sponsored posts can help you gain immediate visibility and traction. This is especially useful for time-sensitive promotions or when you want to rapidly increase your brand's exposure.
It's important to note that the success of a boosted or sponsored post depends on several factors, including the quality of your content, proper targeting, and optimization. It's recommended to monitor the performance of your sponsored posts, analyze the data, and refine your strategy based on the insights gained to achieve the best results. We also recommend you use boosting to content that is yours, not shared, like your blogs, videos, testimonials, events, and other original content.
Check out our website to learn more about how we can manage your pages.
Other Services: Ghost blogging, editing your blogs, writing content for your newsletters or website so you keep your own SEO on the top. We manage or update websites. Wanting to get your business on radio or TV, our marketing department is ready to move you to the next level. Contact us!
Do you have questions or comments for me?
Feel free to email me at info@reedsocialmedia.com for questions or advice on social media or leave us a message and a like on our website under this blog.
Follow Reed Social Media Group on Facebook, LinkedIn, Twitter, and Pinterest. New on Facebook? Check out the "Socially Focused Fan" page and like it.
Anyone can do social media. Some of us do it right!
"We Keep You in the Conversation"™
Misconceptions About social media
Social media has become an integral part of our lives, but it is not immune to misconceptions. Here are some common misconceptions about social media:
Social media is a waste of time: One of the most prevalent misconceptions is that social media is merely a time-consuming activity with no real value. While excessive and mindless use of social media can be detrimental, it also offers numerous benefits. It allows people to connect with others, share information, engage in meaningful discussions, and even promote businesses and causes.
Social media is solely for the younger generation: While social media platforms like Instagram, Snapchat, and TikTok are popular among younger users, it is incorrect to assume that social media is exclusively for the youth. People of all age groups use social media for various purposes, including communication, networking, entertainment, and staying informed.
Social media replaces face-to-face interactions: Some people believe that social media isolates individuals and replaces traditional face-to-face interactions. While it is true that excessive reliance on social media can lead to decreased in-person interactions, it is not an inherent characteristic of social media. When used properly, social media can enhance and facilitate real-life connections, allowing people to maintain relationships across distances and connect with others who share similar interests.
Social media is purely for self-promotion: While self-promotion is a common aspect of social media, it is not the only purpose. Social media provides a platform for various forms of expression, including sharing personal experiences, raising awareness about social issues, discussing hobbies and interests, and engaging in intellectual debates. Many individuals and organizations use social media to educate, inspire, and entertain their audiences.
Social media is entirely negative: Social media can be a breeding ground for negativity, cyberbullying, and misinformation, but it is essential to recognize that it also has positive aspects. Social media has been instrumental in mobilizing social movements, raising awareness about important causes, and connecting individuals from different backgrounds. It provides a platform for marginalized voices, enables access to information, and fosters community building.
Social media is a reliable source of news: While social media platforms allow the rapid spread of news, it is crucial to approach the information shared on social media with caution. Misinformation, fake news, and rumors can quickly circulate, and it can be challenging to verify the accuracy of such information. Relying solely on social media for news without fact-checking can lead to misunderstandings and reinforce false narratives.
Social media defines one's worth: Many people feel pressured to present a perfect life on social media, leading to the misconception that social media metrics like followers, likes, and comments define their worth. It is important to remember that social media profiles are often curated and do not fully reflect a person's reality. It is healthier to cultivate a balanced perspective and prioritize self-worth based on genuine connections, personal achievements, and real-life experiences.
While social media has its drawbacks and challenges, it is essential to approach it with a critical mindset, use it responsibly, and recognize its potential for positive impact.
Check out our website to learn more about how we can manage your pages.
Other Services: Ghost blogging, editing your blogs, writing content for your newsletters or website so you keep your own SEO on the top. We manage or update websites. Wanting to get your business on radio or TV, our marketing department is ready to move you to the next level. Contact us!
Do you have questions or comments for me?
Feel free to email me at info@reedsocialmedia.com for questions or advice on social media or leave us a message and a like on our website under this blog.
Follow Reed Social Media Group on Facebook, LinkedIn, Twitter, and Pinterest. New on Facebook? Check out the "Socially Focused Fan" page and like it.
Anyone can do social media. Some of us do it right!
"We Keep You in the Conversation"™
Social media marketing can take time to produce results for several reasons
Social media marketing can take time to produce results for several reasons:
1. Building a Following: One of the most important aspects of social media marketing is building a following. This takes time and effort, as you need to create engaging content, interact with your followers, and consistently post on social media platforms to attract new followers. At Reed Social Media Group we work hard to make sure we connect you with the right followers and connect with active people on your platform.
2. Algorithm Changes: Social media algorithms are constantly changing, which means that what worked in the past may not work as well in the present. As a result, you need to stay up-to-date with algorithm changes and adjust your social media marketing strategy accordingly. At RSMG we work to make the algorithm work for you, not against you.
3. Competition: Social media platforms are crowded with businesses and individuals vying for attention. As a result, it can take time to stand out and establish your brand on social media. RSMG looks for or creates content that attracts viewers to like and comment on.
4. Building Trust: Social media users are often skeptical of businesses and brands. It can take time to build trust with your followers, which is essential for converting them into customers.
5. Conversion Rates: Even when you have a large following, conversion rates can be low on social media platforms. It can take time to determine what content resonates with your audience and what messaging will drive conversions. RSMG tracts the response to every post we make on your social media platform.
Overall, social media marketing requires a long-term commitment to building relationships with your audience and continuously refining your strategy to achieve success.
Social media algorithms are designed to prioritize content that engages users the most. Here are some tips to make the social media algorithm work for you:
1. We create high-quality content: Your content should be interesting, engaging, and relevant to your audience. We use high-quality images and videos to provide valuable information that people want to share and interact with.
2. We post consistently: Posting regularly helps to keep your content fresh and relevant. Consistent posting also helps to keep your audience engaged, and the algorithm will reward you with higher visibility. Posting consistently does not mean starting out posting every day. For some small to midsize businesses, it is more important to post great content than to post every day. We will work out a schedule that works best for you.
3. We use relevant hashtags: Hashtags help to categorize your content, making it easier for people to find. Use relevant hashtags that describe your content and don't overuse them.
4. We encourage engagement: The more engagement your posts receive, the higher they appear in the algorithm. Encourage your audience to like, comment, and share your content.
5. We engage with your audience: Engaging with your audience shows the algorithm that you are active and responsive. We respond to comments and messages and participate in conversations on your posts.
6. Use paid advertising: While organic reach is important, paid advertising can also help to increase your visibility. Use social media ads to target specific audiences and drive more engagement to your content. More importantly, we boost original content, videos, and pictures.
Remember that these methods provide clues but are not foolproof. People may not always explicitly mention your posts as the reason for contacting you. However, analyzing engagement, considering message content, and asking directly can help you gauge the impact of your social media posts on generating connections or inquiries.
Check out our website to learn more about how we can help you manage your pages.
Other Services: Ghost blogging, editing your blogs, writing content for your newsletters or website so you keep your own SEO on the top. We manage or update websites. Wanting to get your business on radio or TV, our marketing department is ready to move you to the next level. Contact us!
Do you have questions or comments for me?
Feel free to email me at info@reedsocialmedia.com for questions or advice on social media or leave us a message and a like on our website under this blog.
Follow Reed Social Media Group on Facebook, LinkedIn, Twitter, and Pinterest. New on Facebook? Check out the "Socially Focused Fan" page and like it.
Anyone can do social media. Some of us do it right!
"We Keep You in the Conversation"™
The Illusion of Likes: Why You Shouldn't Buy Likes for Your Social Media Platforms
In today's digital age, social media has become an integral part of our lives. It's a space where we share our thoughts, experiences, business, and moments with friends, family, clients, and followers. One of the most coveted metrics on social media is the number of likes a post receives. However, the temptation to boost your social media presence by buying likes may seem appealing, but it's a practice that comes with significant downsides. In this blog, we'll explore why you should resist the urge to buy likes for your social media platforms and focus on building genuine engagement with your audience.
Who is Answering Your Business's Phone?
Who is answering your business's phone? This might be a more important question than you think.
Every new call I get, I ask how they heard of us. Some of the answers I get surprise me; such as, "I saw your ad in the paper." Well, I do not run an ad in the paper. However, this may not be the best time to tell this person that. So I take the information, write it down, and when they become a client of ours, I can revisit that question.
Have You Stopped Networking?
When the pandemic started and many of us retreated to our homes and worked from there, I worked hard to find out where I would continue to meet people. For me and my business, networking is essential. Like many of you, I found Zoom and other alternatives to live meetings and networking. I reached out to others and invited them to Zoom. I found it very surprising how many of them never replied and never showed up to a single Zoom event.
Why I Don't Have Customers Contacting Me From My Facebook, LinkedIn, Instagram, or Any Other Social Media Site I Am Posting On?
What Are You Hiding?
I believe you should have a profile picture on each site you are on, but most importantly LinkedIn. If I do not see a picture in your profile, the first thing I think to myself is, What are you hiding? You want to build relationships and build your business, but you do not put your picture on your profile? Why?
Make Yourself Relevant
BY WAYNE R. KARLINS, PRESIDENT and Founder of REED SOCIAL MEDIA GROUP
Are you making yourself relevant on your social media pages? Are you being real, current, and socially focused, or are you just talking about you, your business, and marketing in each and every post?
We have talked about posting before. If all your posts are about one thing, especially if you're talking about yourself, business, and selling ads in every post, you are going to lose more people than you will ever add.
Most, if not all social media pages have a place to market and sell your services and products. In fact, most of them make their largest profits on selling you these ads. So, if you're going to advertise your business, that is where you should do it.
Ads in your post can work if you post less than 10% of them on your pages, where a real post should go. Social media pages have given you a place to post on your personal page (i.e. Wayne Karlins is my personal Facebook page). Your business (Fan) page (i.e. Reed Social Media is my business page), is for articles, videos, sharing great content, and yes, occasionally mention what you can do for others personally or as a business.
You must think about what your followers want from you. No matter how pretty and well-crafted your media people make it, do you really think all they want to hear is about your products and services, while seeing ad after ad,? If they wanted to see ad after ad, they would still be reading a newspaper.
Once your followers realize that is what you're doing, your likes, shares, comments, views, and impression all start going down, unless of course, that is all you have ever done, in which case, the only likes you are probably getting are from your employees you asked to like the post and maybe the company who is managing your social media. You must understand your follower's needs and post that content before you ever considering posting ads.
Now, there are things you can do to market your business on social media pages. Always include your website URL and give all the information about you and your business in the "About You" section or if the social media site has a place for it elsewhere.
Make sure on your website you link all your social media pages back to each platform (Facebook, LinkedIn, etc.).
Additionally, make sure each platform you are using adds value to your followers with valuable content. Adding upcoming events, videos, and blogs. Sharing valuable content will bring you more followers and paying customers into your establishment.
Don't stop there. Once you get your followers liking, sharing, and commenting, make sure you reach back to them, so they see there is a real person and company making these posts and of course reading what they have said or shared. When possible, like or share something of theirs back. Pay attention to what gets the most likes, shares, and comments, and give your followers more content like that.
Here is another way you can market on your posts. When you post a blog, article, or video you made, it is always a good idea to boast or sponsor your post when it is original content. It is a good idea to use hashtags. We will talk more about hashtags in another post.
My number one reason for not recommending posting ads on your page is your followers are coming to pages asking, "What's in it for me?" They want great content, ideas, and help to feel good and even laugh. If you need to advertise, think of this instead of an ad; Make an offer of something free you can provide such as a free eBook, a discount code they can use when visiting you, a free trial offer, etc.
Back to advertising on social media.
Social media advertising has many advantages. However, you should know that it is tougher than ever to get your ad noticed. I have said for many years, you should start with organic posting, build your followers, and then think about running your ads. Why? Most people do not buy from an ad they have seen for the first time or from someone they do not know. If you have spent 3 to 6 months posting organically and building your followers, you will no longer be that stranger and your ad will be more likely to be seen.
Here are a few ideas of topics that are great for posting on a business page:
You're why (aka, what is your why for being in business?)
Industry trends
Goals
Objectives
Your own blogs
Your own videos
Helpful DIY ideas
Check out our website to learn more about how we can help you manage your pages.
Other Services: Ghost blogging, editing your blog's, writing content for your newsletters or website so you keep your own SEO on the top. We manage or updating websites. Wanting to get your business on radio or TV, our marketing department is ready to move you to the next level. Contact us!
Do you have questions or comments for me?
Feel free to email me at info@reedsocialmedia.com for questions or advice on social media or leave us a message and a like on our website under this blog.
Follow Reed Social Media Group on Facebook, LinkedIn, Twitter, and Pinterest. New on Facebook? Check out Socially Focused Fan page and like it.
Anyone can do social media. Some of us do it right!
"We Keep You in the Conversation"™
Do You Still Have the Time?
Many of us are still staying home, working from home, and have more time on our hands. I know I have already organized my home office drawers, cleaned the basement, and organized my garage. Yes, getting another project done every week. Now, finally we are in Stage 3 and some businesses are opening up.
Social Media, Networking and COVID-19
During this crazy time in the world, many of us are trying to find the silver lining to our scenario. There are not many positive things that come from the need to quarantine and of course nothing good coming from COVID-19. Seeing schools, Restaurants, Bars, Churchs, Synagogs, Retail stores, and more closing is not a discomforting feeling to us all. Let’s try to take this time to stay connected, be with family, and take care of our community the best we can.
Top Ten Things You should NOT Do On Your Social Media Pages!
Most of us are not a Fortune 500 company that can post as often as they want without anyone complaining. Many of us are small to mid-size companies. Even if this is a personal page, too much information can do damage to you and your social media page. Many people see oversharing as a problem and stop following personal, fan, and business pages as soon as you start populating their pages with too much posting.
Connecting On LinkedIn and Facebook
Here are our top ten things we recommend you do and understand about your social media pages!
The most successful brands you can think of each have a loyal following that trust and like them best in their industry. Those brands know how to build strong relationships. Your clients and followers do not only want to know you products and services, but even more, they want to hear your voice and understand your message.
Nurturing and Adding Value to All My Connections
Building Loyalty Through Social Media
We know Social Media, used the right way, can help you with your career, building your business, and helping you to build relationships and trust. Used the right way it helps you to be seen as a trusted advisor and the go-to person to do business with. Social Media helps you find your target market and your target clients. Social Media will help build your business.
